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List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing
Use any recent article, for instance: New York Times, and illustrate some topics . Here are some of them and incremental ones:
What promise does the brand make to the customers?
Imagine your human resource project of revamping the employee compensation and benefits package is starting to develop issues.
What are the key success factors in the video gaming industry today? Are these the same as in the past?
When a corporation decides to sell its financial products within the marketplace, there is still underlying competition from others.
The construction of a cottage requires the performance of certain tasks. The following table lists the various tasks with their priority relationship.
Choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange
Describe and discuss the demographic trends associated with your product/service.
Brand "I" Assignment : Each student will develop a brand concept for herself or himself, in the professional space.
Trace the advertising history of your product using a minimum of 2 advertisements for each decade.
Can you discuss what pricing objectives you would consider for the bait delivery service?
Why are the objectives important to your marketing strategy?
What are the differences between just selling and marketing?
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction
Explain the several components of the distribution strategy for Pepsi. How does it fit with the designated target market?
Explain what you think would be the most appropriate pricing method and why for TWO branded products selected from the following list.
Why do you think social media is so important to Gatorade? Do you think it deserves this placement within the marketing mix?
Four key marketing decision variables are price (P), advertising (A), transportation (T), and product quality (Q).
What effects does technology have on marketing? Provide at least two examples. Are these effects positive, negative, or both? Explain.
This following article contains success stories of companies using marketing metrics to measure marketing results.
The American population is changing and these changes will impact the marketing strategies of all companies.
Marketing professionals promote products and services in order to educate and persuade consumers to purchase them.
In her 1998 paper Susan Fournier argues that customers have relationships with brands. 1. Explain what Fournier means by "having a relationship" with a brand.
Develop and present a 10-12 slide PowerPoint about one of Toyota's major brands, to include: