Why are objectives important to marketing strategy


Answer each question in 250 to 300 words per question and each response to questions must have APA Formatted citations and references correctly for the support. Responses should have both citation and reference.

Problem 1: Why are the objectives important to your marketing strategy?

Problem 2: When or why might you need to alter your objectives or strategies because the results you hoped for were not materializing?

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Marketing Management: Why are objectives important to marketing strategy
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