Assignment:
Create a one page
1. the future
2. your customers/clients
3. your competitors
4. advertising&sales
Company : apple
Objectives
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment
Outline the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning
List and explain the major bases for segmenting consumer and business markets
Explain how companies identify attractive market segments and choose a market-targeting strategy
Describe how companies differentiate and position their products for maximum competitive advantage
Define Product and describe and classify different type of product offerings
Describe how companies differentiate and position their products for maximum competitive advantage