Please answer the given questions:
Problem 1: What, if anything, should Sony do to turn around the sales of the PS3?
Problem 2: What has been Sony's strategic approach with regard to new product development?
Problem 3: What are the key success factors in the video gaming industry today? Are these the same as in the past?
Problem 4: What was Sony's marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?
Problem 5: Compare the marketing program of the Nintendo Wii to the PS3. How are they different?