Question 1. Provide a brief description of your product/service (Red Bull: the energy drink) and a brief history of the firm that produces your product/service.
Question 2. Describe and discuss (broadly speaking) the 4 Ps associated with your product/service. (See PowerPoint slide: The 4 Ps)
Question 3. Describe and discuss all four of the 4Ps:
Old 4 Ps - Product, Place, Promotion, Price
New 4 Ps - People Processes Programs Performance
Question 4. Describe and discuss the demographic trends associated with your product/service.
Question 5. Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.
Question 6. Describe and discuss the technological changes that have affected consumer acceptance of your product/service.
Question 7. Describe and discuss the consumer's tastes and preferences for your product/service.
Question 8. Describe and discuss the Social / Cultural factors for your product/service.
NOTE: Please use only the Wall Street Journal, Fortune Magazine, Ad Age or other scholarly marketing journals for your research/references.