Propose an alternative market selection approach, Marketing Management

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Propose an alternative market selection approach

Problem: The CAGE Method is a market selection tool which attempts to compare the home country and a set of new potential market opportunities. While no market entry tool can guarantee successful market entry, the approach helps ensure that companies make a more informed decision. Explain the CAGE Method and show how a company might use it to help select a new market. (b) Propose an alternative market selection approach. Provide examples to help illustrate your answer

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Marketing Management: Propose an alternative market selection approach

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Marketing Management: Propose an alternative market selection approach

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