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Select a fashion company that has multiple brands. Describe their brand portfolio and brand hierarchy.
To take advantage of an international "fare war," Marie had already booked the Hastings' flights
How do Meredith's actions affect the airlines? How can actions like these affect yield management programs?
Question: Is targeting a minority group unethical, or is it an ethical (and sound) business practice?
Here is a checklist of ten points for you to follow when taking the decision to enter new international markets.
Find two articles that pertain to marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages.
Problem: Take the role of a mid-level manager at Pegasus from the Case of the Million Dollar Decision.
Summarize the key facts of the case. What are the critical issues being presented here?
Develop the Comprehensive Project / Strategic Marketing Plan and present a preliminary outline
Problem: Why do people in different cultures buy different products? Discuss with your peers the types of vehicles you have seen in other countries.
Who are the current customers/users? You must Include information related to demographics, psychographics and buying behavior, price sensitivity
Visit the Gallup organization's web site. What survey methods have been used by Gallup in some of the recent surveys posted at this site?
As Jan D'Ailly, what would you recommend to your company? Why?
In this article you will learn some basic tips of designing great online surveys.
Please choose one of these topics: • The importance of marketing research • Defending the practice of social media marketing
What do you think about the recent domestic and global market of the auto body collision repairing equipment industry?
Create examples of firms (any firm, in any industry) that successfully engage in socially responsible marketing.
Prepare at SWOT analysis of a sport organization or facility, which could be a: • Professional, college, or high school team
What are your promotional Objectives? Make sure they are smart.
Briefly described how you conducted your research and how you obtained prices for comparison. Why did you take the approach you did?
As a bonus, here, an entertaining video clip addresses marketing failures from seller side which does market research related to customers and their interest
"Identify the critical factors that form a successful customer retention strategy."
Give a brief definition of each of the four categories of competitive positions and list strategies that each of these competitors use to compete in marketplace
How is marketing research used in your organization? If you are unsure, how could it be utilized?
How can I apply the following "Developing a promotional strategy, developing a placement strategy