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Imagine that you have just become a real estate agent. Formulate a simple, but reactive retail promotional mix with a retail promotional strategy
Using the SWOT analysis, evaluate your market and future competition for your selection.
Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?
Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company.
Mature markets are characterized by slow and decreasing growth rates. Mature markets also tend to be associated with stable customer needs
Discuss the challenges of values based business decision making ethics in the current marketplace. Assess the current social and political climate of each.
Gillette has successfully convinced the world that " more is better" in terms of number of blades and other razor features.Why has that worked in the past?
Some marketers believe that product performance is the most important thing. Other marketers maintain that the looks, feel and other design elements
We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line.
Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent
I need help explaining "how values congruence is relevant with respect to organizational versus professional values"?
Problem: Why do most people think of marketing as merely selling or advertising and how is this view limiting?
After hearing a seminar on organizational learning, mining company executive argues that perspective ignores fact that mining companies can't rely on knowledge
Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm.
In this journal entry, discuss your favorite product or service. Describe: 1) the types of media this company uses to promote its product
In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas?
Discuss some important aspects of the free enterprise system or capitalism.
How would you go about determining the cost of quality for Hotel Escargo?
What lessons can international marketers learn from Coke and Pepsi's experiences in India? Please list up three or four different items.
How do successful managers use objectives to achieve the company's vision and the mission?
What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste?
Explain how the company has used the consumer decision process model to effectively market the product or service to you.
What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective?
Why would intermediaries want to be exclusive distributors for a product? Why would producers want exclusive distribution?
Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: