Assignment:
1. Customers
Who are the current customers/users? You must Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
3. Context
Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
4. Collaborators
Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?
5. Competitors
Who are the main competitors?
6. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?