Marketing research survey-gallup organization


Please answer the given questions. The answer for each question should be at least 300 to 350 words.

Question 1. The food service at the headquarters of a large corporation would like to determine how many people eat in the company cafeteria. List the survey methods by which this information could be obtained. Which method is best, and why?

Question 2. What are the responsibilities of the moderator of a focus group? What are two characteristics of a successful moderator? What are two behaviors the moderator should avoid? Why is the moderator so important to obtaining quality results?

Question 3. Visit the Gallup organization's web site. What survey methods have been used by Gallup in some of the recent surveys posted at this site? Why were these survey methods selected?

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