Read the following case to prepare for the case brief:
"Sterling Marking Products Inc. (9A89G005)
Suggested Guidance Questions for Brief Analysis
1. As Jan D'Ailly, what would you recommend to your company? Why?
2. Are you satisfied with how things are going in the United States? Why is it appropriate to move at the speed you are proposing? Of the eight other countries which have approached you to date, which will you deal with first? Will you use the same mode for other countries as you are suggesting for the United Kingdom? Why?
3. To support your answers in the above questions, you should address the following:
• What criteria would you use for ranking foreign market attractiveness?
• What are some conditions supporting rapid expansion into foreign markets?
• What are the criteria for deciding between modes of involvement?
• What is the cost of establishing a branch in the UK?
• Can you provide a comparison of costs and revenues for the Canadian, US, and UK using different modes of entry (e.g., export, JV, subsidiary)?