Impact of trade practices and agreements


Problem: Select an organization with which you are familiar that conducts both domestic and global marketing.

Identify the environmental factors that affect global and domestic marketing decisions.

In your paper be sure to address the following as they relate to the organization's marketing decisions:

o Analyze the influence of global economic interdependence and the impact of trade practices and agreements.

o Examine the importance of demographics and physical infrastructure.

o Analyze the influence of cultural differences

o Examine the importance of social responsibility and ethics versus legal obligations.

o Analyze the effect of political systems and the influence of international relations.

o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national and international legislation.

o Explain the impact of technology.

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Marketing Management: Impact of trade practices and agreements
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