Problem:
Propose a project on "Marketing to multicultural audiences."
Be sure to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Use situations and data from their own experience where possible.
The proposal should describe how you will examine an issue of multicultural management in greater depth, providing an analysis of the ways in which theory and practice influence management decisions regarding the issue.
The project should:
1. Identify the most critical problems faced by managers with regard to the given topic
2. Outline solutions to the problems that you identify by using the theories and best practices presented in this module
3. Cite real-world examples (please include examples from at least two different companies).
4. Consider any ethical implications of both the problems and the solutions that you identify.
Completion of the Final Project will require a thorough understanding and application of multicultural management concepts.