Advertising strategy and the means-end chain
Problem:
Think about a favorite TV ad and evaluate it in terms of the MECCAS Model by looking at creative strategy, advertising strategy, and the means-end chain.
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Synthesize leadership skills, the closing phase of the project life cycle, and a specific case study that you choose from among twelve case study alternatives.
You have been hired as a marketing troubleshooter for a previously prosperous hotel in the center of Paris, the Jardin de Villiers.
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