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What do you consider to be the most essential components of a marketing plan? Why?
Design a direct marketing program to generate (a) leads, (b) traffic in dealerships, and (c) direct orders.
Prepare a paper describing the purpose and value of integrated marketing.
What is meant by the term relationship marketing? How does your organization use this concept today to run its business?
A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts
Discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society.
Is this situation changing as the Internet creates new ways to interact with companies? If so, how?
Problem: What is the difference between marketing a physical product (such as an automobile) and a service such as a bank?
Indicative of the types of cultural or socioeconomic differences existing between your host and home countries
In APA format, define marketing from two different sources, and based on these definitions explain the importance of marketing in organizational success.
You are a marketing consultant retained by Verizon to comment on these approaches to CRM
Were these purchases as a result of classical conditioning or operating conditioning? What role does marketing play in your purchasing decisions?
Identify your target market. The product is McDonald's "New Healthy Fish Sandwich".
What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?
Please review the article entitled "Just Say No" and post a thoughtful comments answering these questions:
After securing lease commitments from several major stores, Lobo shopping center, Inc. was organized and built a shopping center in a growing suburb.
Question: Compare and contrast the issues in private sector subcontracting to privatization in the public sector.
Why is it important to have an advertising strategy? How would your strategy differ for product advertising as opposed to service advertising?
For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?
· Discuss the growth of Internet interactivity. · People have a basic need to interact and socialize.
What is the role of emotional appeal with effective advertising creative?
What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.
Problem: There are two basic types of survey questions: Open and Closed-Ended Questions.
Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
Develop at least two survey instruments based on online surveys and focus groups (would like to use semantic differentials and questionnaires).