Solved: Travel agency income statement, Marketing Management

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Travel agency income statement

Question 1: What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.

Question 2: What do they mean by "CPM" or "PPS" when they discuss costs of this advertising?

Question 3: What is commission analysis? What advantages does it have for the travel agency or the travel agent?

Question 4: What is Database Marketing? How can it be used in selling travel?

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Marketing Management: Travel agency income statement

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