Problem:
Develop at least two survey instruments based on online surveys and focus groups (would like to use semantic differentials and questionnaires). Recommend sampling procedures for the implementation of the survey instruments.
FYI: along with these instruments, samples of the new product line of juices will be used and promotional coupons with a purchase as sampling tactics. (See background info below already completed to aid with problem).
Background information/Scenario: Starbucks is considering introducing a new fresh fruit juice product line to the market.
Target market (s): Offering fresh fruit and vegetable juices opens at least two market niches for the company - everyone who attempts to live a healthy lifestyle and families.
Freshly squeezed fruit and vegetable juices from produce that is locally grown and purchased)
Competitors: e.g. Jamba Juice and Robeks