Problem:
President Learner is unclear about the potential of Cyber-Health's online platform for substituting Med Ed's traditional marketing activities. He has asked you to compose an email message explaining how Cyber-Health will be able to perform online interactive marketing activities.
· Discuss the growth of Internet interactivity.
· People have a basic need to interact and socialize. Explain the online interactive activities/techniques that make sense for Cyber-Health.
· Provide at least one site that uses the online interactive activities/techniques that you identified above. You may limit the number of sites to one if that site uses all the activities/techniques that you identified as being appropriate for Cyber-Health.
PROFESSOR'S REMARKS;
Internet interactivity is not the same as Internet connectivity. You did mention some excellent sources of interactivity, i.e., message boards and chat rooms, but it was not done within the correct context. You needed to discuss interactive techniques that made sense for Cyber-Health. The only direct linkage to Cyber-Health was vis-à-vis electronic newsletters. The website that you referenced provided excellent examples of interactivity, but the interactivity techniques had not been discussed earlier.
SO, WHAT DID I MISS? AND HOW DO I REMEDY THIS?