Problem:
The Marketing Scene
(https://www.themarketingscene.com/index.php/),
is an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society".
All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category. On the main page click on "Discussions" and then "Controversy in Ads" to access stories that will assist you with this assignment. Please use the attached Template.
Ethics and social responsibility are extremely important in marketing today.
- Pick a product or service currently marketed that "bothers" you.
- Discuss what you think to be the ethical implications of the product's or service's introduction into the market place.
- Discuss what you would do (or change) if you were the marketing manager in charge of that offering.
- Discuss whether you think the product should be marketed or not.