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Illustrate the key differences among Consumer Buying Behavior and Organizational Buying Behavior.
Describe the probabilistic techniques of sampling by highlighting its relative advantages and disadvantages.
Articulate the points of difference between the marketing research and market research.
What are the various Counselling from Giving Advice?
Explain why testing is necessary before implementing the new system into the operations?
Write down the merits and limitations of centralized and decentralized filling system.
Describe the factors which need to be taken into consideration while finding out the advertising budget.
Explain the different methods which are adopted for pre-testing and post-testing of an advertisement. Provide appropriate illustrations to validate your answer.
Distinguish between Above-the-line and Below-the-line advertising media usage.
What do you mean by Traffic intensity in the Queuing theory?
Strategic marketing, sometimes termed to as STP (Segment, Target, and Position) marketing, has replaced the previous concept of LGD (Lunch, Golf, Dinner) marketing;
Distinguish between the marketing mix, product mix and promotional mix. Relate the 4Ps to the 4Cs and 4As. Describe what principle might they serve?
Describe in brief the various factors considered for the locational preference of a factory.
Describe the relationship between the production planning and marketing function.
Illustrate the principles and purposes of the Job evaluation?
Illustrate the challenges faced by the modern HRM in a digitalized world? Describe.
Illustrate the meaning of universality of management?
The Career Assignment will be an opportunity to apply some strategy principles to your personal career goals. Students in this class typically graduate during the term they are taking the course. Alth
Illustrate the steps in Media Planning? Explain the Media Scheduling decisions.
Explain the Integrated Marketing Communication as a procedure.
What do you understand by the ‘Psychographic’ segmentation of the Consumer?
Why is attitude measurement important in Marketing Research? Explain the two commonly used scales for attitude measurement.
What is secondary data? What are the advantages of using secondary data?
Describe the concept of under-capitalization. Write down some of the risks included in it?
Write down the Euler’s formula for long columns. What is a frame and how are frames categorized?