Q1. Describe in detail the elements of the promotion mix.
Q2. Describe the merits and demerits of personal selling?
Q3. In a consumerist economy: “Advertising can be both a boon and a curse”. Assess this statement from the economic, social and ethical angles.
Q4. Illustrate the steps in Media Planning? Explain the Media Scheduling decisions.
Q5. What do you mean by Sales Promotion? Illustrate the objectives of Sales Promotion?
Q6. Describe the different approaches to the sales promotion.
Q7. Illustrate the factors which are considered for deciding on an Advertising Budget? Explain the ‘Objective and Task’ approach in setting the advertising budget.