Q1. Outline the 5 M’s of advertising and give a detailed overview of its main components.
Q2. Write down the steps taken by companies to raise its brand equity?
Q3. Gelato is a new form of ice-cream introduced newly by Mama Mia in your city and sold via exclusive outlets in up market retail malls. Suggest some sales promotion initiatives to drive away customers from established ice-cream brands and develop a latest and loyal customer base.
Q4. Describe the factors which need to be taken into consideration while finding out the advertising budget.
Q5. Describe the role of Integrated Marketing Communication method? Do you think it can be more efficient than the conventional approaches to communicate with consumers? Explain.
Q6. Critics charge that the advertising seeks to manipulate its audience, while the supporters of advertising claim that it just seeks to persuade.
Which interpretations are closest to your understanding of advertising and explain why?