Q1. Explain the different steps in the procedure of the media planning.
Q2. Observe how media planning would distinct from different product categories. Describe your answer by choosing one product each from Consumer durable, FMCG and Service sector, and bring out the deviations consequently.
Q3. Explain the different methods which are adopted for pre-testing and post-testing of an advertisement. Provide appropriate illustrations to validate your answer.
Q4. Write a detail note on the DAGMAR approach.
Q5. Bring out the advantages and limitations of any four of the given promotional techniques:
a) Premiums.
b) Coupons.
c) Contests and Sweepstakes.
d) POP displays.
e) Exchange offers.
f) Trade allowances.