Q1. What is meant by ‘Membership Groups’ and ‘Reference Groups’?
Q2. What do you understand by the ‘Psychographic’ segmentation of the Consumer?
Q3. Explain the ‘VALS’ model in Consumer Behavior.
Q4. What is “Life Style”? How does it affect consumption?
Describe two different Indian life styles and give typical sets of at least ten products/brands that persons of these two life styles might use, highlighting the differences between the two.
Q5. Who would you rather go shopping with – parents/relatives/siblings/spouse/children/friends, etc.? Discuss this for different products and/or buying situations. If possible, relate your views to any theory you may have learnt.
Q6. Describe the different factors which affect a consumer’s buying behavior.
Q7. What are the different buying behaviors which a consumer faces? Differentiate between complex and habitual buying behavior (with examples).
Q8. Explain how industrial buying behavior is different from consumer buying behavior? What do you understand by ‘new task’ in industrial buying?