Riordan manufacturing marketing efforts


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Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. With state-of-the art design capabilities, we create innovative plastic designs that have earned international acclaim. Attention to detail, extreme precision and enthusiastic quality control are the hallmarks of Riordan Manufacturing. With facilities in San Jose, California, Albany, Georgia, Pontiac, Michigan and Hangzhou, China, we have the capacity to fulfill your unique needs. Riordan Manufacturing is wholly owned by Riordan Industries, a Fortune 1000 enterprise.

Riordan Manufacturing is considering marketing its top-selling product to organizations in Japan. Prepare a 700-1,400-word paper in which you identify the three most pertinent ethics issues faced by Riordan Manufacturing in conducting business in your selected country. How do these ethics issues impact Riordan Manufacturing's marketing efforts? If Riordan Manufacturing also wanted to consider marketing to a broader region that included Japan (e.g., Europe, Asia), what impact would this have on their marketing strategy?

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Marketing Management: Riordan manufacturing marketing efforts
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