Problem 1: Describe your company's channel of distribution. Is it a single or multiple channel strategy? Provide rationale for the strategy. How was buyer preferences used to determine the channel strategy? STARBUCKS.
Problem 2: Market scope refers to how broadly an organization views its target market. At one extreme some businesses try to appeal to most consumers in the market. At the other extreme a company may only focus on a small portion of the market. What are some advantages and disadvantages of both strategies? What do you consider to be the best approach when determining an organization's market scope? STARBUCKS
Problem 3: The three major objectives of marketing communications are to inform, persuade and remind. How does your company's marketing communication strategy achieve these objectives? Does your company have an Integrated Marketing Communications Plan? Why or why not. STARBUCKS