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Select a topic from the following list on which you would like to conduct an in-depth investigation:
Why were some brands (like Gatorade) were able to fight off competitors in high growth markets and others were not?
Imagine that you are an HR manager on a global HRM planning committee. You are required to present to upper management six (6) main concerns
Question: I need help in developing a marketing plan for a recruitment center.
Detail three (3) measures that you would use in order to maintain the electronic medical record system during the emergency.
Search websites that are critical about these companies and discuss the gap between rhetoric and reality.
Over the years a number of firms have tried to change their positioning for a variety of competitive reasons.
Please explain the differences between business-to-business marketing (B2B) and business-to-consumer marketing (B2C) strategies.
Using the concepts of positioning and branding in marketing management, discuss the strategy you would use to enter the take-home ice cream market.
Question: What is the most important reason for a firm to segment?
In this Case Study, you will research an airline company and determine its business strategy. Be sure to include research
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals.
Would you use this same strategy if you were taking an American business into the EU market? Provide examples.
How much should your market share increase to make this a profitable action?
What is green marketing? How does it relate to corporate social responsibility (CRS) and marketing ethics?
Explain and define the different types of vertical marketing systems. Give specific company examples so as I can understand
Bliss massage therapy center, operating in the US, purchased a database of over 700 potential clients in Canada and sent discount offer for its new location.
What is your assessment of the origins and validity of physician resentment toward the push by a variety of health care
Write a paper of 1,000-1,200 words that compares and contrasts the competing visions of health care
Analyze the key elements of buying commercial airline services.
Explain why communication is essential in an organization. Explain the ways that effective communication improves employee trust and engagement
Discuss how perceptual maps can be used to discover challenges and opportunities for a company.
Which of these four incidents is the NLRB most likely to view as unfair labor practices? Why?.
Make an entry that analyzes your purchases of the week from the perspective of the topic. Be sure to note what drove your decision-making process
What is the impact of macro trends, such as the globalization of businesses, international migration, and conservationism, on consumer behavior?