Implications for businesses choosing a marketing strategy


Problem: A study completed by the French National Commission on Computing and Liberty (CNIL), identified a number of apps that access user's personal data and transmit information back to remote servers. What are some of the implications for businesses choosing a marketing strategy that allows them access to user information via data gathered through their apps?

https://www.computerworld.com/s/article/9238285/Mobile_phone_apps_view_private_data_more_than_necessary_says_French_study?taxonomyId=9

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Marketing Management: Implications for businesses choosing a marketing strategy
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