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Take on the role of a brand manager and consider that the increasing median age of the U.S. population is sure to affect your brand's approach to consumers.
You are the marketing manager for a brand that has developed a discontinuous innovation.
What are the legal implications and how does that differ from the ethical implications?
Describe and discuss the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts.
Identify, and discuss what financial planning for a business is and why it is so important; what can happen if not done accurately.
What do you think are the advantages and disadvantages of using agents to enter to foreign markets?
There are specific characteristics of innovations that affect which innovations are adopted.
The world's best-known cosmetics companies are setting sights on a lucrative new market segment:
What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?
What are the benefits of franchising and how does it differ from other modes of entry?
Question: Select a African country and apply the PESTEL model for an analysis of the environment for electric bicycles.
How would you advise him on what to look first if he has the intention to enter to BRIC countries?
I need help with 4-5 pages on the use of The use of "Straw Man" arguments in televised political debates.
Problem: What are the most important skills a sales force will need to have in foreign country like Germany?
Find 2 Youtube examples of advertising to show how McDonald's varies its proposals in other countries different from the Asian ones.
Chose a well-known service company and compare how it markets its services as opposed to if it were selling tangible products.
Give some examples of two mass consumption services and how the inseparability of consumption and production of services makes for moments of truth.
What trade-offs do marketers have to make when deciding whether to standardize or localize their global advertising and communications?
What are the basic functions of an effective distribution system in mature markets? Please provide an example for a mass consumption product.
For a company trying to break into the mobile-communications market, which essential element of the promotion mix might be most important? Why?
Describe what support services your firm's main competitor offers. Explain how those efforts affect its sales.
1. Based on this information, calculate the unit contribution margin for SUFF.
From the scenario, analyze each level of Maslow's hierarchy of needs
Problem: Discuss how marketing strategy fits within the larger framework of business strategy.
Describe the different types of Goodwill customers. How does Goodwill's recognition of consumer behavior principles affect its marketing mix?