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Problem: You have decided that you would like to formally start an entrepreneurial business.
What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy?
How would you recommend adapting a campaign message for delivery in different media? Please elaborate.
Prepare explanations of the following as they relate to the International Business Strategy of Starbucks:
Consider why defining and segmenting customer groups are necessary.
Explain two principal reasons for including a detailed description of research objectives in a research report.
You are at your desk at work when a co worker excitedly comes to your desk and shows you the scenario analysis that he has just completed for a potential
Problem: Your team has conducted a marketing research interview. You have decided to re-contact the respondents.
What are some of the keys to ensuring the success of an internal database?
Use the Yahoo and Google search engines to find new product ideas to demonstrate the marketing research concepts and frameworks for analysis.
Discuss how American Apparels' vertical integration may allow it to save on transportation costs. How could this efficiency impact its bottom line?
What is your overall attitude to marketing research? Do you think it is all beneficial, or in some cases it merely gives marketers new insights
ROI is a technique that has been used forever. Do you know of any other methods or software to aid in measuring a firm's return on investment?
In organizations marketing situations do arise that call for the embarking on research project(s), in search of solutions for identified problem(s)
What is a market penetration analysis? What are the steps in creating a market penetration analysis?
How does OD relate to Strategy? How do you think the top management team at Nutrisystem could use OD to inform its thinking about strategy?
What are some reasons for contracting a product line? Why do many firms have a product mix strategy?
Did they have a solid, fundamentally correct marketing strategy that was just the victim of bad times? Or was their marketing strategy fundamentally flawed?
What would you say to a friend who wanted to start a click-only business in the highly competitive sector of the market, such as resale of used text books?
How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?
Do you think that the online market research data will be reliable if coming from fake identification users?
You have written a 50 page booklet of advice about budgeting in difficult economic times.
To test the feasibility of this new product concept, McDonald's needs to conduct market research.
How will these tactical decisions help Kwick's brand manager maintain the long-term brand value of the services?
What are some specific marketing strategies that result from this change?