Question 1: Discuss how you complete the following sentence: Effective marketing research questions are important because __________.
Question 2: Explain why you believe writing effective research questions is important.
Question 3: Develop at least 2 justifications about why this part of the research is important.
Question 4: Consider why defining and segmenting customer groups are necessary.
Question 5: Consider how to write questions that will yield the answers you want from customer respondents based on their wants and needs.