How you segment market according to segmentation bases
Problem: Assume you are manager of a family restaurant franchise that just opened in Kansas City, MO. How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?
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Ashton Martin is a student who plans to attend approximately four professional events a year at her college.
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How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?
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