How you segment market according to segmentation bases
Problem: Assume you are manager of a family restaurant franchise that just opened in Kansas City, MO. How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?
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Ashton Martin is a student who plans to attend approximately four professional events a year at her college.
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Do you think that the online market research data will be reliable if coming from fake identification users?
How would you segment the market according to segmentation bases and why? How will those choices affect your marketing plan?
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What would you say to a friend who wanted to start a click-only business in the highly competitive sector of the market, such as resale of used text books?
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