What is a market penetration analysis


Problem 1. What is a market penetration analysis? What are the steps in creating a market penetration analysis? Why is a market penetration analysis important in the lodging industry?

Problem 2. What are REVPAR and GOPPAR? Why are they important in market and financial forecasting for a lodging operation? Is one more important than the other? Explain your answer.

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Marketing Management: What is a market penetration analysis
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