(Problem 1) Describe three situations in which marketing research should not be undertaken. Explain why this is true?
Answers, The opportunity has passed, Managers cannot agree on what they need to know to make a decision, and one more answer which I don't know....
(Problem 2) What are some of the keys to ensuring the success of an internal database?
(Problem 3) Describe some ways to recruit for online panels?
(Problem 4) Fisher Price has asked you to develop a research procedure for determining which of its prototype toys is most appealing to 4- and 5-year-olds. Suggest a methodology for marketing this determination.
(Problem 5) What are some important independent variables that must be dealt with in experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important.