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Develop a generic communications template. This template will be used to develop a communication plan. An example here would be very useful.
Search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Develop a media plan schedule to leverage the media types you identified.
I need some help identifying the opportunities and threats Godiva Chocolates have regarding their products.
Describe the Droid phone company's target market. Describe a sample person in the target market, in detail.
State what constitutes a good mission and vision statement. Identify five criteria that are crucial to devising good mission statements.
What is the best idea in sports marketing? What was the purpose behind the "idea?"
Do you think however that it is possible to cut cost without running the risk of destroying customer service?
What is consumer satisfaction? What impact does consumer satisfaction have on marketing within your company?
Describe iPhone and Droid target market and positioning. Contrast and compare the target and positioning strategies of iPhone and Droid.
How you can you protect your brand when working with foreign intermediaries?
The two major issues a Marketing or International Business professional needs to be cognizant about when developing their global marketing plans
Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
They want to know if they should follow the "first-mover" theory or "late-mover" theory.
Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment
Today's marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities.
If they want to increase their marketing by $50k in order to get more sales, how many addt'l PC parts does ABC have to sell to justify increase in marketing?
What are some factors companies must consider before attempting to enter foreign markets?
Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.:
From your internet readings and from personal and professional experiences, name one company that you believe is a marketing-oriented company
In your opinion, please respond in APA style how is Kaiser Permanente differentiating itself from its competitors?
Identify the retailer's target customer and customer demographics. Describe the customers' expectations when doing business with the retailer.
Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach
One characteristic of products that consumers used to value was that products were made to last.
Question: Is interactive marketing is effective? Why?