Societal forces that have resulted in many new consumer


Problem:

Today's marketplace is fundamentally different as a result of major societal forces that have resulted in many new consumer and company capabilities. These forces have created new opportunities and challenges, and marketing management has changed significantly in recent years as companies seek new ways to achieve market excellence. Discuss the societal forces as well as the new opportunities and challenges they present. How has this changed marketing management?

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Marketing Management: Societal forces that have resulted in many new consumer
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