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Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
What are the key trends Geek Squad is facing today? Why did Best Buys acquire Geek Squad?
Evaluate the power and influence of a reference group. Give an example of a reference group where you have asked for help in a buying decision
Submit a paper written in the APA writing style defining the characteristics that determines a person's social class and social status.
What are the stages of the consumer purchase decision process?
What is the "chief" advantage (best method) of using each of the following contact methods: mail questionnaire, telephone interview, and personal interview?
List and describe five ways that the marketing manager might be able to use the database for marketing efforts. Provide examples.
Explain why perfect personalized pricing is typically more profitable than menu pricing. Why then do companies use menu pricing?
Give an example of an emerging information distribution channel.
What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?
Identify and explain the three methods of media scheduling? Which one do you consider the best? Why?
Evaluate the implications of the interest of the consumer and the levels of problem solving.
What examples of marketing management added value have you found in any organization including your workplace?
If online marketing is less expensive, agile, and reaches millions why are companies not jumping at DSL speed to adopt e-marketing?
How does Harley have to change its targeting and positioning strategies to reach women?
Briefly describe Harley Davidson's traditional targeting and positioning strategy.
How your selected company uses the information resources to build their marketing decision support systems and CRM environment
Identify and evaluate the effect of psychological noise on consumer behavior.
How does a casino marketing group learn about customer identity and profitability from specific marketing activities if consumers' transactions
How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service?
What effects has this trend toward longer and healthier lives in general had on the traditional life stage assumptions that marketers make?
Discuss your suggestions to the Williams Foundation based on your interpretation of the income statement. Is the facility financially healthy?
Analyze the impact of external and internal influences on consumer behavior and marketing strategies.
What is the difference between direct channels of distribution and Indirect channels of distribution?
Would the functional perception that everyone can do marketing undermine the influence of marketing ideologies in an organization?