Question 1: What is marketing research?
Question 2: How has the Internet affected marketing research? (As a part of your answer, address time, cost, approaches, and validity).
Question 3: Why is marketing research important to developing marketing strategy?
Question 4: What are the different types of buyers and consumers?
Question 5: How does the type of buyer or consumer affect marketing strategy?
Question 6: As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.
Question 7: How can an organization ensure that their market strategy is appropriate for their target market?