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Pros and cons of using celebrities in marketing campaigns

Problem:

I need assistance in writing a paper presenting the pros and cons of using celebrities in marketing campaigns.

Using the Ford commercial guy "Mike Rowe" who is also the host of "Dirty Jobs" make a case for using/or not using a celebrity to promote the product.

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Marketing Management: Pros and cons of using celebrities in marketing campaigns

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Marketing Management: Pros and cons of using celebrities in marketing campaigns

Reference No:- TGS02030317

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