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Question: How does your company differentiate itself from the competition? Please explain and illustrate
What is international strategic management? How do international, corporate, business, and functional strategies differ?
PETA is a great example of using an understanding of consumer behavior to cause desired behavior (or at least desired by PETA)
What monitoring and controlling mechanisms does your organization use to measure effectiveness of its marketing efforts? How effective are these methods?
What are some specific examples of identifying my new product or service (McDonalds, debit transactions) through differentiation and positioning strategy
Please provide your view on the ethical issue of consumer awareness vs. the responsibility of business in its marketing strategies and ad campaigns.
From an internet search, develop a list of at least 7 Internet sites that describe how to apply multiproduct break-even analysis in manufacturing
For Internal and External Recruiting -Recruiting from Inside and Outside of the Organization
Briefly discuss, from a marketing perspective, the advantages and disadvantages for Caron Furniture should it expand regionally within the U.S. market.
Find an article or information on a current sales management trend in the domestic or global marketplace and summarize the trend
How does interviewing play a part in finding the best fit for the team? Do you think the personality should be considered when organizations are determining
Identify and define your idea for which you will prepare a marketing plan.
Compare and contrast home replication, global, multidomestic, and transnational strategies
International Marketing: How does Disney embrace local culture when expanding to markets outside the United States?
Briefly outline a strategy to show how the product will establish and sustain competitive advantage and provide superior value to the intended customers.
Give the major benefits that companies experience from leveraging international assignments for women. Review expatriate key success factors
Discuss the types of utilities that marketing provides, list those types that would apply to the products/services provided by your "business"
A consumer survey designed to help determine the marketing mix and competitive advantage.
I have also heard there is a big black market for tobacco products in Canada. A lot of smuggling across the border.
You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon.
In an integrated approach to sourcing, we now see procurement more widely accepted as a profession. How will this function evolve over the next decade?
Even though Big Lots and Wal-Mart are both discount retailers, explain why they are not in the same retail category?
Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss.
Describe the purpose of marketing research and assessing the importance of research in relation to a organization's marketing strategy and tactics.
Is there an article available on Wal-Mart or the toothpaste?