Identifying my new product or service
Problem:
What are some specific examples of identifying my new product or service (McDonalds, debit transactions) through differentiation and positioning strategy and explain their relationships.
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Please provide your view on the ethical issue of consumer awareness vs. the responsibility of business in its marketing strategies and ad campaigns.
What are some specific examples of identifying my new product or service (McDonalds, debit transactions) through differentiation and positioning strategy
What monitoring and controlling mechanisms does your organization use to measure effectiveness of its marketing efforts? How effective are these methods?
PETA is a great example of using an understanding of consumer behavior to cause desired behavior (or at least desired by PETA)
International marketing decisions become more difficult when there are conflicting ethical issues.
What is international strategic management? How do international, corporate, business, and functional strategies differ?
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