Problem:
Briefly discuss, from a marketing perspective, the advantages and disadvantages for Caron Furniture should it expand regionally (as opposed to nationally) within the U.S. market.
Caron has built its reputation on the design and manufacture of wooden office furniture. The case study clearly indicates that metal office furniture accounts for approximately 75% of the North American market, with wooden products making up the balance of 25%. Briefly list and discuss the strengths and weaknesses of Caron should it decide to launch a new line of hybrid office furniture, constructed of both wood and metal.
What competitive advantages, if any, do you see if Caron proceeds with the development and marketing of this new line of hybrid wood and metal office furniture? Please be specific.
Use Case study Caron Furniture Ltee.