DIRECTIONS:
Select a new product idea for a new small business; a new product idea for an existing operation; or an existing product that you would like to market to a new segment or in a new way. As you consider your selection, evaluate the amount of information available for the product and market segment that you intend to address. Industries containing public companies, or with a high profile at this time, will typically have more information readily available regarding firms, products, or brands. Also, choose an area in which you have an interest and some knowledge about the specific product you will select.
Question: Identify and define your idea for which you will prepare a marketing plan. Identify the target market to whom the product will be sold and the benefits the product would provide to the target market.