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Identify how history has contributed to the current state of HRM, Recognise and explain the implication of HRM and PM debate.
Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods.
You are required to write 1 reflective journal entries on any topic/concept related to elements of strategy.
Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of each to Avon’s global operations.