Problem
1. What are the factors which influence product evaluation and choice in this case study?
2. Assume you are a marketing manager for the Portuguese market of a large port shipping house. Suggest some guidelines for an ad to promote a standard white port.
3. Use the port wine case to illustrate the concept of glocalization.
4. Discuss how you might market port in your own country.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.