Problem
1. Why did baby boomers have such an important impact on consumer culture in the second half of the twentieth century?
2. How has the baby boomlet changed attitudes towards child-rearing practices and created demand for different products and services?
3. Is it practical to assume that people aged 55 and older constitute one large consumer market? What are some approaches to further segmenting this age subculture?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.