Advertising in traditional media. Individuals who are exposed to advertisements in combinations of media selected from television, radio, magazines, newspapers and outdoor are more inclined to process the information than when a message appears in only a solitary medium. For each of these media, what is the probability of you personally being exposed to an advertisement? The percentages should add up to 100 percent. Discuss which media are most effective in reaching you. Explain. How do you think you compare to people in your age group (20’s)? How about to people in their 50’s?