1. Do you believe Wal-Mart produces high quality product (goods and services) to their customers? Briefly explain.
2. You have just attended a presentation given by a gidital marketing consultant who described a recent display advertising campaign run by a client. She mentioned that the cost per 1000 impressions (CPM) was $2.8, the CTR was 0.9%, and the conversion rate from clicks was 4.7%. What was the cost per acquisition (CPA)?
3. Steven Greenhouse, "Advocates for Workers Raise the Ire of Business," The New York Times, January 17, 2014
What conflict management strategies do you think are being used to manage the conflicts?