Why We Buy discusses the topic of the "decompression zone" and the "landing strip”. We added to the topic by discussing many other zones present in sport stadiums/arenas in class. We talked about transition zone
1. What “zones” exist in the sport environment? Describe each zone and explain how it is unique from the others and how consumers interact with it?
2. If you were the CMO for an NFL team what type of signs/advertisement would you place in each zone? Why?
3. If you were the CMO for an NFL team what type of products would you try to sell in each zone? Why?