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All the business man or entrepreneur has ideas related with business but how do they check whether this idea is good or not, feasible or not, meet demands of customer or not. The answer for all the questions or arguments is to do market research.
Various fundamental issues that are focused in market research for a start-up or small business are:
The main idea of the market research is to provide a business with that part of market where it can charge a reasonable price and can earn reasonable profits. This mostly happens when a business targets a niche market.
A niche market is smaller part of market where customers are having specific needs and wants for products and services.
Companies can offer their product and services in a mass market also. There the customer needs and demands are not too specific.
Comparison of niche and mass markets -
Trekking in Nepal
Beach holiday in Ibitha
Porsche 911 Turbo
Cadbury's Dairy Milk
Snowboard UK magazine
So market research is a tool to find the types of products need to be launched in the market, what innovation in the product is required by the customers, whether customers accept the novel product or not etc. These answers are given by market research. There are various tools which are used in market research to get best results like questionnaires, observation, laboratory study etc.
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